Taylor Swift Was Born to Play the Part of Keds Campaign Girl

We knew it was coming months ago when we heard Taylor Swift inked a deal with Keds. Now, with a glimpse of Swift in the label's new Bravehearts campaign shot, we have confirmation of what we pretty much knew all along: Swift was born to play this part. In fact, it's easy to confuse this campaign snap for just another paparazzi shot of the star in her red Keds from the polka-dot fit-and-flare to the red lip (and of course, the classic kicks), this is a signature Swift ensemble.

But the brand's interest in Swift is more than skin deep. In seeking out a Keds girl, the label was looking for someone "optimistic, kind and bold, [who] views life with a very brave outlook," to complement the spirit of the Bravehearts campaign. To further that narrative, Swift is sharing her own bravest moment on the newly launched Bravehearts website and asking you to do the same in the hopes of inspiring girls to "live fearlessly and define their in! dividual style." As far as aesthetics go, Keds and Swift may be a perfect match; but we want to know, is she a celeb you think embodies the Bravehearts spirit? Let us know in the comments!

Source: Photo courtesy of Keds

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