Taylor Swift photo banned

Robert Kirchgassner

A CoverGirl photo featuring country music star Taylor Swift was pulled in the U.K. for being excessively photoshopped.

The National Advertising Division praised the company Procter & Gamble for discontinuing the photo, which was an ad for CoverGirl NatureLuxe Mousse Mascara.

The NAD asked P&G to verify claims that the product had two times more volume vs. bare lashes and is 20 percent lighter than other mascaras. The NAD also took issue with the ad for giving the impression that anyone who used the mascara would get the same types of eyelashes depicted in the ad. The lashes on Swift in the ad were reportedly enhanced in post-production before it was released to the public.

Photoshop is against the NAD rules, but this marks the first time that an ad for a major campaign has been pulled for it.

You cant use a photograph to demonstrate how a cosmetic will look after it is applied to a womans face and then in the mice type have a disclosure that says OK, not really, said NAD Director Andrea Levine.

A Maybelline ad for an anti-aging product was banned during the summer for digitally altering the skin of its subjects, Christy Turlington and Julia Roberts.